Privacy policy

Last updated: June 3, 2026

Fitmo operates this store and website, including all information, content, features, tools, products and related services, in order to provide you, the customer, with a personalized shopping experience (the "Services"). Fitmo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using the Services, you acknowledge that you have read this Privacy Policy and that you understand how your information is collected, used and disclosed as described here.

The personal information we collect or process

When we use the term "personal information," we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified, so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number and email address. Financial information including credit card, debit card and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation and other payment details. Account information including your username, password, security questions, preferences and settings. Transaction information including the items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, along with your past transactions. Your communications with us including any information you include in your communications with us, for example when you send an inquiry to customer service. Device information including information about your device, browser or network connection, your IP address and other unique identifiers. Usage information including information about how you interact with the Services, such as how and when you access or interact with them.

Sources of personal information

We may collect personal information from the following sources:

Directly from you including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information; Automatically through the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies; From our service providers including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf; From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, tailoring and improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and the items you are interested in, send you notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate any returns and exchanges, enable you to post reviews, and create a personalized shopping experience, such as by recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant way.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send you marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or on other websites, including based on items you previously purchased or added to your cart, and on your other activity on the Services.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding fraudulent, illegal, dangerous or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password or any other access credentials with anyone.

Communicating with you. We use your personal information to provide you with customer service, respond to your requests, offer you effective services and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial proceedings, and to enforce our terms or policies, or investigate any potential violations of them.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. Those circumstances may include:

With Shopify, vendors and other third parties who provide services on our behalf (for example IT management, payment processing, data analytics, customer service, cloud storage, fulfillment and shipping).

With business and marketing partners in order to provide you with marketing services and to serve you advertising. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing content, based on your online activity across different merchants and websites. You can exercise your rights to opt out of these uses here.

When you direct us, request us, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including in response to subpoenas, search warrants or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to protect, develop and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about Shopify's use of your personal information and the rights available to you, you can review Shopify's Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here: Shopify privacy portal link.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies and their other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on those sites. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be viewable by other users of the Services and/or by users of those third-party platforms without restriction as to its use by us or by a third party. Our inclusion of these links does not itself imply any endorsement of the content of those platforms, or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request its deletion. As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as those terms are defined under applicable law) personal information about individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on a range of factors, such as whether we need the information to maintain your account, to provide the Services, to comply with our legal obligations, to resolve disputes, or to enforce any other applicable contract or policy.

Your rights and choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right of access / right to know. You may have the right to request access to the personal information we hold about you.

Right to erasure. You may have the right to request the deletion of the personal information we hold about you.

Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.

Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that it be transferred to a third party, in certain circumstances and with certain exceptions.

Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined by applicable privacy laws. You can exercise your rights to opt out of these uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you live, we will automatically treat this as a request to opt out for the device and browser you are using to access the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

Managing communication preferences. We may send you promotional emails. You can opt out of receiving them at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, for example about your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those listed above:

Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.

Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of processing based on your consent before its withdrawal will not be affected.

You may exercise these rights at the places provided for that purpose on the Services, or by contacting us using the contact details provided below. To learn more about Shopify's use of your personal information and the rights that may be available to you, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not penalize you for exercising any of these rights. We may need to verify your identity before we can process your requests, to the extent required or permitted by applicable law. In accordance with applicable law, you may designate an authorized agent to request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authorization you gave them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes provided by applicable law.

Complaints

If you would like to make a complaint about how we process your personal information, please contact us using the contact details set out below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or by lodging a complaint with the competent data protection authority in your region. For the EEA, you can find a list of the supervisory authorities responsible for data protection here.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or where applicable any equivalent contract issued by the competent United Kingdom authority, unless the data transfer is made to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at contact@fitmo.fr. For the purposes of applicable data protection law, we are the controller of your personal information.